Dr. Ruth OWINO

Staff Information
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Lecturer, Electronic Media

Dr. Owino is the Editorial, Publication, and Conference Coordinator at Kabarak University, where she doubles up as a Lecturer of Electronic Media. She is a communication consultant who has helped organizations gain visibility, credibility, and funds by successfully positioning their brands and leadership through effective communication strategies, media engagement, advocacy, research, and training. Dr. Owino has consulted with several organizations, including the IKEA Foundation, the America Chamber of Commerce (AmCham), KUSCCO, USAID, and the World Bank among others. She is a passionate researcher, who is widely published and cited in leading internationally accoladed peer-reviewed journals. Dr. Owino is also a seasoned post-graduate supervisor and examiner at Kabarak and Daystar Universities. Her academic background is in Media studies and Strategic Communication. She holds a Ph.D. in Communication (Daystar University), a Master of Arts Degree in Communication (Daystar University), and a Bachelor of Arts Degree in Communication (Busoga University). 

Google Scholar

Ph.D. in Communication, Daystar University -Kenya (2020)

Master of Arts in Communication, Daystar University -Kenya ( 2013)

Bachelor of Arts in Communication, Busoga University -Uganda ( 2008)


Professional Development in Competency-Based Curriculum (KICD), September-2021

Graduate Competencies through Experiential Learning (Kabarak University), July 2021

Strategic Leadership Development Programme (KSG), March -2020

Strategic and Crisis Communication Training (Embassy of the USA -Nairobi), August -2019

Research and Grant Writing Course (APHRC), April -2017


Media Studies and Strategic communication 


Lecturer -Kabarak University (2021 -to date)

Adjunct Lecturer -Daystar University (2020) 

Doctoral Fellow -Daystar University (2015 - 2019)

Adjunct Lecturer, Egerton University (2013 -2016)

Communication Officer, Brandmagnet Ltd (2013 -2015)

Media Relations, FEMNET (2010 -2012)

 News Reporter, Nation Media Group (2009)


Trainer: Facilitate various workshops and train staff members on strategic communication and marketing, Excellent service delivery, Employee relations, Multi-tasking and Future-workplace, Leadership, and Moving up the ladder. The training and workshops are conducted through the Kenya Union of Savings and Credit Co-operatives Ltd (KUSCCO).

Rapporteur: Sector Briefs Content creator for the American Chambers of Commerce Business Summit (AmCHAM). Manage the direct business-to-business engagement, report outcomes from different thematic sector discussions, and document policy report outcomes.

Digital communication Strategist:  Communication support for the 2021 Agricultural Virtual Symposium by America Chambers of Commerce (AmCHAM). Document and report the event Proceedings; Technical and logistical support; Prepare briefs, minutes, and session reports; Coordination of the Physical and Online.

Communication Analyst: Develop a communication strategy; Digital media coverage for the launch of the Nakuru Living Lab, a project under REFOOTURE funded by the IKEA Foundation and supported by Wageningen University; Create meaningful conversations around co-creation in regenerative and inclusive practices for sustainable food systems; Monitor the social media channels (Facebook, Linkedin, Twitter, and Youtube); and Create innovative ways of digital storytelling.


Media Framing, Health systems, Strategic Communication, Crisis Communication and Reputation Management, Government communication


Owino, R. & Karani, B.K. (2022). Conflict Sensitive Journalism and Elections: Analysis of the media coverage of the 2017 Elections in Kenya. Kabarak Journal of Research & Innovation11(3), 299-307. Retrieve from http://ojs.kabarak.ac.ke/index.php/kjri/article/view/521

Owino, R. (2022). Crisis Management in the Airline Industry: Crisis response strategies employed by Silverstone Airline during the 2019 crises. Journal Of Humanities and Social Science (IOSR-JHSS). 27 (2), p. 38-47. Retrieve from https://www.iosrjournals.org/iosr-jhss/papers/Vol.27-Issue2/Ser-1/G2702013847.pdf

Owino, R. (2022). Government Communication: A critical analysis of the strategic dimensions of the central national government communication in Kenya. International Journal of Communication and Public Relations (IJCPR). 

Owino, R. (2021). Towards Universal Health Coverage: An assessment of the Healthcare system in Kenya between 2017 -2020. Kabarak Journal of Research & Innovation, 11(3), 283-298. Retrieve from http://ojs.kabarak.ac.ke/index.php/kjri/article/view/520

Manyasa, E., Omondi, D., Owino, R., & Aswani, R., (2021). Use of Social Media to manage crises: A case of Daystar University’s 2017-2018 crisis. International Journal of Media, Journalism, and Mass Communication (IJMJMC).7 (2), p. 32 -45. Retrieve from https://www.arcjournals.org/pdfs/ijmjmc/v7-i2/4.pdf

Okoye, JB., Owino, R., Anyasi, L. & Mule, D. (2019). The alternative platform: Kenya’s television station’s navigation during the switch-off of Raila Odinga’s swearing-in. Journalism Practice. Retrieve from http://iosrjournals.org/iosr-jhss/papers/Vol.%2023%20Issue11/Version-2/F2311023242.pdf

Owino, R. and Rajendran JB. (2018). Exploration of rhetorical and critical tradition and its variations based on selected theorists within the tradition. IOSR Journal of Humanities and Social Science., 23, 11 (2). 32-42. Retrieve from https://www.iosrjournals.org/iosr-jhss/papers/Vol.%2023%20Issue11/Version-2/F2311023242.pdf


Media Economics in the Pandemic: A Kenyan perspective. 11th Annual Conference of the East African Communication Association (EACA), Light University, Burundi (August 2022)

Fake News, Misinformation and Disinformation in an evolving digital world. East Festival hosted by the Graduate School of Media and Communication, Aga Khan University -Kenya (October 2021)

The Strategic Role of Government Communication in the implementation of the Big 4 Agenda. International Conference on Media and Communication in the 21st Century Governance, Kabarak University (October 2021).

Managing the Covid-19 infodemics: Media coverage of the Covid-19 pandemic in Kenya amidst misinformation and disinformation. 10th Annual Conference of the East African Communication Association (EACA). Christian University -Uganda (October 2021)

The implications of political PR of the ruling party on democracy and citizenship: A comparative study of Kenya and Burundi. 8th EACA conference on Media and Democracy in Africa. Light University, Burundi (August 2018).

Rhetorical Analysis of Political Messages in the media about the Mau Forest in Kenya (July 2017). International Conference on Media, Rhetoric, and Development in Africa. UNISA Pretoria - South Africa (July 2017)

Moral panic: Media representation of the folk devils in the case of Project X house party. 7th EACA on the Economics of media business in the 21st Century. University of Rwanda-Kigali (August 2017)

Digital journalism, citizenship, and professional ethics: Political blogging in Kenya. Journalism, Society, and Politics in the Digital Media Era Conference. The Cyprus University of Technology in Limassol -Cyprus (September 2017)


Media Studies, Strategic communication, Political Communication, Research, Advocacy and Leadership

Masters Level:

Manyasa Eleanor Mavis (2020). Assessment of social media usage on corporate reputation during a crisis: A case of 2017/2018 crisis at Daystar University. http://repository.daystar.ac.ke/xmlui/handle/123456789/3361

Kinanda Elizabeth (2019). Assessment of internal communication process in organizational change management: A case of East Africa Portland Cement. Daystar University. http://library.daystar.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=203428

Kirunga Njoroge Shadrack (2018). Social class stereotyping in Comedy in Kenya: A study of the Multimedia University of Kenya and Africa Nazarene University students. Daystar University. http://library.daystar.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=200319

Kashironge N. Gratia (2020). Assessing the role of social media in customer engagement among small and medium-sized enterprises (SMEs): A case of Marini Naturals.

Githinji Kawira Lucy (2020). Role of Mass Media Campaigns in the Uptake of Government Empowerment Programs by Women: The Case of Uwezo Fund. Daystar University. http://repository.daystar.ac.ke/xmlui/handle/123456789/3352

Risper Mugambi (2019). Examining the role of Corporate Identity in enhancing the performance of medical institutions: A case of Machakos level five referral hospital. http://library.daystar.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=203421

Dorothy Kandie Jebor (2019). Evaluation of students’ perceptions of crisis response strategies used in the Moi University crisis. http://repository.daystar.ac.ke/xmlui/handle/123456789/3861

Wambua M. Rodgers (2018). A communication perspective on resource mobilization for non-profit organizations: A case of Fellowship of Christian Unions Kenya. http://repository.daystar.ac.ke/xmlui/handle/123456789/3451

Chepkoech Josephine (2018). The effect of Teacher Service Commission’s Crisis Communication Strategy on its Corporate Image during and after the 2015 Teacher’s strike: A retrospective study of parents of selected public secondary schools in Nairobi. http://library.daystar.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=199538


Member of the East Africa Communication Association (EACA)

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